When it comes to finding clients, you need to know your target audience. If you know anything about marketing, you’ll know the importance of defining demographics such as gender, age, location and interests. But if you want to know how to truly find your target market, you need to dig deep.
Who Are You Selling To?
Knowing your target market comes down to knowing who you’re selling to. Being too generic in your approach means you can’t properly meet the needs of your client prospects.
Your target audience might be “women”, but that’s too broad. Try to think of one customer you can identify with, and put yourself in her shoes. Is she married/separated/single? Does she have children? What are her values? Get inside her head, and think about her strengths, her weaknesses and her fears.
When you know that, you’re several steps closer to finding your ideal client. Why? Because by getting inside her (or his!) head, you can identify with their values. Which makes your product or service the perfect solution to their problems.
What’s Your USP (Unique Selling Point)?
Your unique selling point is what separates you from the rest of the competition. What’s so great about you that will make your target audience choose you over another business?
Are you a permanently positive person? Can you beat everyone else in the super-organised life stakes? Is your customer service second-to-none? Whatever your USP is, it should align with the values of your prospects.
For example, I know that within my target audience lurks a woman who is an ambitious, eternal-optimist, but still has moments of self-doubt, because it’s human nature. She has her moment, then she bounces back, dusts herself off and gets up again.
How do I know this? Because that positive, optimistic personality is my own USP and she can identify with me. I make her feel like she can do anything, but I also let her know that I’m not superwoman (despite secret aspirations).
Do You Know Where Your Customers Are?
Knowing demographics such as age and industry can help you to determine where your ideal customers are.
Twitter is where writers often hang out due to its very nature of being a micro-blogging platform, and as of December 2019, Facebook has over 2.5 BILLION monthly active users. When you consider how many groups there are where your target audience are possibly hanging out, that’s a lot of marketing potential.
And don’t forget Snapchat, YouTube, WhatsApp, Reddit, LinkedIn and many more. The key to finding your target audience is knowing where they hang out, and being sure to interact with them.
What Sort of Questions Do They Have?
In order to really know your target audience, you should be able to answer any potential questions they could have. You can do this through SEO blog posts, social media posts, or email marketing.
Answer their burning questions by producing content that matters to them.
If your business is in coaching for personal development, you might ask questions such as “What Does Success Look Like to You?”, or provide content which covers “How to Wake up Happy Every Day”.
A founder of an app to encourage children into restful sleep could provide some tips on “How to Get Your Child to Wind Down Before Bed”.
As mentioned above, knowing who you’re selling to will help to consider some of these questions. So, do a bit of brainstorming and draw up a customer profile or two, based on the points mentioned.
I’m here to help you with your content, whether that be blog posts, social media strategies, or email marketing, so get in touch and see how I can help boost your business growth.
If you’re stuck and need a bit of help, contact me for a free brainstorming session.