Why should you blog? Are there any benefits of blogging for business? After all, you’re already spending most of your time on social media, so what would be the advantage of adding yet another marketing task to your list to grow your business?
Quite a lot, actually. In fact, blogging is a pretty powerful medium for a number of reasons, perhaps the most obvious one being that it drives traffic to your website. Not just traffic from existing customers and prospects, but from potential clients who haven’t yet discovered you. To me, that’s a pretty big benefit of blogging.
Regular blogging will drive traffic from social media, online search and previous blog posts. When you share your blog content to social media, you’ll attract new audiences that you might not have found otherwise. And the more blog content you write, the more likely you are to be found on Google and other search engines. Because Google likes active, regularly updated websites.
But once you’ve gained that increased traffic, what do you do with it?
More Leads and Relationships
Each blog post should have a purpose. That is; to provide your reader with information that answers a question, and to get them to perform a desired action. When a visitor lands on your website, it’s because the title and content of your blog post resonates with them, and they want to find out more.
While paid ads can be beneficial, your traffic and leads will stop as soon as your paid ads do. Which makes blogging a more reliable and permanent tool for attracting your ideal clients.
A helpful and informative blog post will keep your visitor on your website for longer, as they navigate their way around and absorb all the other helpful content you’ve provided for them, and find out more about you and your business.
And if you can offer each of your visitors something for free when they sign up to your newsletter, you’ll retain high-quality leads to keep sending relevant content to, thereby increasing your chance of selling your product or service to them.
The more you blog, the more you position yourself as an authority. If you practice what you preach, you’re showing your audience that you know what you’re talking about.
Relevant, interlinked posts increase the time your visitors spend on your site, which decreases your “bounce” rate, and boosts your online credibility. In turn, this leads to trust, and returning visitors.
You can share ‘evergreen’ content (that is, content which is relevant whatever the time of year) to your social media channels as many times as you like. A blog post is written once, but it keeps on giving.
Social media posts, on the other hand, will gain traction when first posted, but disappear down the timeline as fresher content appears from your competitors.
Blogging can also help you to better understand your audience. By using Analytics, you can see which posts are most relevant to your readers and which are the most popular. This can help you serve them better in the future.
In today’s online world, blogging is a very powerful tool. If you’re not already utilising it to grow, now’s the time to start. Because the benefits of blogging are a worthy investment.
Not sure where to start, or don’t have the time? Contact me here for a FREE consultation.