We know that blogging for business is an essential part of your marketing strategy, but how many times should you publish a blog post? Daily? Weekly? Monthly? It’s a very valid question, and to help you decide what’s right for you, we’ll dive into the answers below.
How Many Blogs Should You Post Per Week?
It’s important to understand that Google loves regular posting of quality, relevant content. That is, content which is relevant to your reader. If it solves a problem for them, they’ll spend more time on your page(s), instead of bouncing off because it’s not what they’re looking for.
The more regular, relevant content you have, the higher your chances of being ranked in the top pages of Google.
However, that doesn’t mean you should blog every day. That said, if your content is newsworthy and timely, there’s no reason why you shouldn’t publish daily.
The internet is chock full of information, and readers are becoming fatigued with it all. So it’s perhaps better to time it when your audience is likely to be most receptive to your latest message.
Personally, I find one or two blog posts a week are ample for keeping your website up to date with regular, relevant content.
Although if you’re looking for traction and faster growth, publishing two or three times a week is a great way to grow your traffic. I gleaned this little bit of advice from the ad management company Mediavine at a blogging conference in 2019. (Incidentally, you need 30,000 page view per month to be accepted onto their publisher programme.)
Remember though, that your routine has to work for you and your lifestyle. There’s little point committing to writing 3 posts a week if you don’t have the time. Between booking clients, planning your social media strategy and catching up with followers, it’s a huge juggle.
How to Find the Time to Blog
When you’re super-busy, it can be difficult to find the time to blog, but it doesn’t mean it’s impossible.
If you have a spare ten minutes while you’re waiting for the kids, you could draft an outline. Or come up with some content ideas. Instead of scrolling through your time line during their swimming/dance lessons, start writing.
Alternatively, carve out a time in your day when you can fully focus on your blog content with no distractions. The Pomodoro technique is a great way to get a lot done in less time. Use a calendar system such as Trello to plan a careful, targeted strategy for your blog content. Commit to working on it in your set, regular time slot.
It’s important to give your blog the same amount of attention as the rest of your business. In addition to seeing results from a steady, controlled workflow, you want to avoid burning out from trying to do too much at once.
If you find the prospect of blogging too overwhelming, or are already struggling to juggle it all, contact me.
I can help you put together a carefully-targeted content strategy and write your blog posts for you. They’ll be professionally written, scheduled and published to a timeframe that suits you. So you can get on with managing the rest of your business.